Retailers are being encouraged to change their behaviour to benefit from rewards with Sugro UK’s new loyalty scheme

Two Sugro wholesalers are using AI agents to educate retailers about a new confectionery range in an industry-first trial for UK distributors.

Member-owned buying and marketing group Sugro UK has delivered its latest annual trade show event for its members and supply partners

Buying groups: Yulia Petitt, Head of Commercial & Marketing at Sugro UK, shares the group’s plans for the coming months

Recognition marks the third year out of the last four that Sugro has secured the top spot in the Voice of the Supplier Industry Benchmark

Continuing our series on female leaders in the sector, we speak with the women at Sugro UK shaping the buying group’s strategy for the future

Sugro UK’s members can now access targeted AI consultancy to help them find new ways to drive sales and greater return on investment

The member-owned buying and marketing group's latest trade show saw a record number of attendees across its members, suppliers and providers

The buying group participated in the Alice Charity Easter Appeal for 2025, in aid of vulnerable and disadvantaged families