With previous tournaments generating a 4% uplift in UK grocery spend, the FIFA World Cup 2026™ offers a tournament to celebrate, says CCEP

CCEP has launched the new limited-edition range, Powerade FIFA Playstyles, ahead of the FIFA World Cup 2026™.

Already a hit in the US, Monster Juiced Viking Berry is now in the UK. Rob Yeomans, CCEP, explains why this is Monster’s most daring launch