Country Range Group unveils new strategic direction
Collaboration took centre stage at the Group’s 2026 trade exhibition and conference, where its ambitious new five-year strategy was launched
More than 650 delegates from across the foodservice industry gathered on 18 June to hear Country Range Group’s plans to accelerate growth and strengthen its position. Now in its 26th year, the annual event was CRG’s largest exhibition to date, with 125 stands bringing together CRG members, supplier partners and industry leaders for a day of innovation, insight and networking. The exhibition also generated a staggering £4 million in orders over the course of the day, which was another record for the Group.
The focus of the conference was the launch of CRG’s ambitious new five-year strategy, which set out a clear mission to help member businesses achieve faster, more profitable growth.
The Group outlined ambitious growth targets for 2030, including achieving £1.5b in sales and increasing the value of its own-brand portfolio to £250m. The conference also saw the introduction of CRG Impact, the Group’s brand-new charitable initiative, which aims to raise £1m for worthy causes over the course of its five-year strategy.
The conference also provided attendees valuable insight into the trends, challenges and opportunities shaping the future of foodservice. Head of Marketing Emma Holden delivered a comprehensive market update, sharing the latest consumer and industry intelligence, including a fascinating look at how GLP-1 weight loss medications are beginning to influence menu development and purchasing behaviours across the sector.
The programme continued with a panel of marketing and sales leaders from across the Group, who explored the rapidly evolving foodservice landscape and discussed how wholesalers can better understand customer needs, strengthen supplier partnerships and unlock new opportunities through greater collaboration.
A major addition to this year’s exhibition was the debut of a live demo stage, The Discovery Kitchen. Designed to provide practical insight and inspiration, the stage featured a packed programme of live cooking demonstrations, workshops and expert presentations. Covering topics ranging from menu innovation and food waste to allergens, texture-modified diets and nurturing future hospitality talent, the sessions provided delegates with valuable expertise, practical advice and actionable ideas to support their businesses.
Martin Ward, CRG Chief Executive, said: “Our annual exhibition and conference is always an important opportunity to bring our members, suppliers and partners together, but this year’s event marked a particularly significant milestone for the Group. The launch of our new strategic roadmap provides a clear vision for the future and a framework that will help our members achieve faster, more profitable growth. With ambitious targets in place and a strong focus on collaboration, innovation and value creation, we are excited about the opportunities ahead. The event once again demonstrated the strength of CRG, bringing together hundreds of delegates to share ideas, explore new opportunities and shape the future of foodservice together.”
Country Range Group Emma Holden events Martin Ward
