New FWD member: Premio

Michael Morrissey, Growth Manager, explains that Premio is a B2B e-commerce platform built for wholesalers, by wholesalers

Premio’s parent company being a 50-year-old second-generation wholesaler. As a result, we understand how wholesale actually works operationally and commercially. We help wholesalers and distributors modernise sales by integrating with ERP systems and giving customers real-time pricing, stock visibility and a simpler, more efficient way to order online.

Premio is built specifically for wholesale, not adapted from retail. That shapes everything we do. Customer-specific pricing, bulk ordering and ERP integration are standard. Each implementation is tailored to the business so it fits existing processes and improves how teams already work. Our platform allows wholesale sales teams to sell directly to their trade customers digitally, which gives huge cost saving and account growth potential.

MY ADVICE…

Digital ordering is now central to B2B buying. Gartner research shows that 67% of B2B buyers prefer a rep-free buying experience. For wholesalers, the opportunity is simple: make it easier to buy from you online than anywhere else. Clear pricing, accurate stock and a smooth ordering experience will drive loyalty and reduce friction.