Sugro’s latest trade show a “powerful platform”
Member-owned buying and marketing group Sugro UK has delivered its latest annual trade show event for its members and supply partners
The trade show event, held in Liverpool, was an opportunity for the group alongside its members and supply partners to celebrate being voted No. 1 Buying Group in the Advantage Group – Voice of the Supplier Industry Benchmark 2026. This marks the third year out of the last four that Sugro UK has hit the top spot, having secired the accolade previously in 2023 and 2024.
Sugro Managing Director Emma Senior said: “Our May Trade Show is our largest event of the year and goes from strength to strength. The event encompasses what a buying group should be and enables our members and suppliers to engage with one another, to drive future business. Reaching the No. 1 spot in the Advantage Group benchmark for the third time in four years is an incredible milestone for Sugro. Our Trade Event perfectly captured this momentum, providing a powerful platform for our 80 members and supply partners to network, grow and celebrate the success of the group”.
As always, the trade show culminated with the member and supplier awards celebration evening.
Member awards
- Environmental & Sustainability: O’Reillys Wholesale
- Digital Champion of the Year: Sun Exotic Wholesale
- Group Rising Star: Eurotrade
- Retail Member of the Year: Northern Confectioners
- Community & Charity Champion: Youings Wholesale
- Specialist Wholesale: Monmore Confectionery
- Best Supplier Engagement: Brand Factory
- Grocery Wholesaler: Nasco UK
Supplier awards
- Best Member Engagement: Coca-Cola Europacific Partners
- Digital Champion of the Year: Mondelēz UK
- Group Rising Star Award: RH Amar
- Business Partnership Award: KP Snacks
- Product of the Year: Red Bull, White Peach Edition 250ml
- Best Service Provider of the Year: e-bate
- Gold Supplier of the Year: Carlsberg Britvic
Sugro Head of Commercial & Marketing Yulia Petitt added: “We were exceptionally pleased with a high level of attendance and participation where all attendees had many opportunities to interact, network, and continue to drive the business forward. The trade show was a fantastic opportunity to celebrate the achievements of the group with our members and supply partners. Congratulations to all the winners of the awards.”
Awards Emma Senior events Sugro UK trade show Yulia Petitt