Read Wholesale News April 2026 online now

Finally, spring is in the air and with it, the promise of a year of untapped potential.

From the latest products to launch in depot to new and exciting ways of working, embracing technology to boost productivity and collaboration, what seems to be a theme in wholesale is that yes, times are tough and there are many challenges to overcome, but by working together and sharing one voice, we can achieve great things.

In the April 2026 issue, we cover just a few of those.

From our buying group special, where wholesale leaders provide insight into their group’s USP (pages 28-41), to the range of wholesale voices sharing their take on the issue of illicit trade (pages 16-18), there is no doubt that when we work together, we can achieve so much more.

Another great example of collaboration in action is the eWholesale Collective. Four of the UK’s leading brands join forces with Wholesale News to support wholesalers with truly invaluable expertise and sector-specific ecommerce advice and insight (see page 12) to ensure the sector can meet customer demand.

As always, you can discover the latest trends in key trading categories. This month we look at beers, wines, spirits and ciders ahead of the summer months, as well as shine a light on the rising importance of stocking functional drinks.

Until next time…

Stephenie Shaw, Editor-in-Chief

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