Record crowds at Harlech Foodservice expo

The Welsh wholesaler exceeded its expectations with record crowds in attendance and more than £3 million generated in sales at its flagship expo

Thousands of buyers and suppliers from across the UK descended on Venue Cymru in Llandudno for Harlech Foodservice’s annual two-day event. Around 2,500 registrations were recorded with more than 1,200 businesses attending and 117 suppliers exhibiting – from global food giants to top Welsh producers.

The bumper turnout comes as Harlech Foodservice – which has sites in Cricieth, Chester, Carmarthen, Aberbargoed and Telford – continues a period of rapid expansion, reporting sales growth of more than 30 per cent.

Trade customers included buyers from the public and private healthcare and education sectors, along with tourism and hospitality.

Commercial Manager Chris Gregson said: “The expo more than exceeded all expectations, registrations for example were up by 45 per cent as far as customer and business coming here was concerned. We were thrilled to welcome customers from across Wales, the West Midlands and the North West of England, with more than 3,200 attending over the two days.

“The expo is the season curtain-raiser for us in North Wales and sets our stall out for the entire summer. It allows our customers to see that we have a deal for them, not just today, not just tomorrow, but for the entire summer season.”

According to Chris, the success of the expo mirrored the successful growth and development of the business over the past 12 months.

“Since the last expo 12 months ago we have enjoyed further growth. We have become more streamlined and sales-focused, and performance-wise it has been astronomical.

“In a time where things are tough in hospitality, it’s vital that we continue to find ways to support customers through new ranges, excellent service and competitive prices.”