New FWD member: Drifter

“Focus on core lines, strong availability and simple ranging”, says Harvey Perch, Head of UK Sales, Juice Sauz

“Drifter is a British brand manufacturing e-liquid in the UK, with products sold in more than 45 countries worldwide,” said Harvey Perch, Head of UK Sales, Juice Sauz (pictured above).

“We are committed to quality, compliance and consistency as a trusted brand with UK manufacturing standards and strong global credibility,” he said.

“Our approach is collaborative and long-term and we work in close partnership with wholesalers, encouraging them to focus on range clarity, availability and education.

“By supporting core SKUs and simplifying ranges, we help wholesalers to improve rate of sale and retail support with compliant, reliable products.”

To succeed with Drifter, Perch’s advice is simple: “Focus on core lines, strong availability and simple ranging. Treat Drifter as a system-led brand and support it with clear education as consistency and clarity will drive repeat purchase and growth.”

Find out more about Drifter at juicesauzdistribution.com

Drifter Harvey Perch Juice Sauz new members