New FWD member: MONIN
Family owned French company MONIN was founded in 1912 and is the global leader in premium flavour solutions for the hospitality industry
“We create and produce syrups, fruit mixes, sauces, concentrates, cocktail mixers, frappé powders and liqueurs, partnering with professionals in cafes, bars, restaurants and QSR across the UK and beyond,” said Tihomir Gergov, MONIN UK & Ireland Managing Director (pictured above). “We partner closely with UK wholesalers to deliver flavour solutions that unlock category growth, elevate operator menus and support long-term business success.
“In wholesale, relevance, speed and value creation are everything. That’s why hundreds of wholesalers across the UK trust MONIN – the UK’s leading syrup brand – to help them enhance category performance, streamline product ranges and strengthen loyalty with their customers,” he continued.
With 200+ flavours, formats built for operational efficiency and a broad product portfolio, MONIN offers wholesalers a one-stop solution to meet the evolving needs of cafes, coffee shops, bars, QSR and dessert operators alike.
“Wholesalers across the entire sector are facing new challenges, including shifting consumer preferences, the rapid rise of iced beverages, demand for indulgent treats, growth in no and low alcohol, higher expectations for healthier choices and the need to stand out in an increasingly socialmedia-driven market. MONIN helps wholesalers respond quickly, with market-leading insights, innovation and menu-ready solutions,” added Gergov.
LONG-TERM PARTNER
MONIN is committed to helping wholesalers grow by offering the following:
- Category leadership – MONIN is the number one syrup brand in the UK and the biggest contributor to category growth.
- Tailored support – from menu development to commercial insights and in-market activation.
- Innovation and seasonal rotation – products designed to keep operators ahead of consumer trends.
- A scalable, full-portfolio approach – built to serve national groups and independent-focused wholesalers alike.
“With MONIN, wholesalers don’t just list products, they unlock menu value, customer satisfaction and higher sales for operators across every channel.”
MY ADVICE FOR WHOLESALERS IS…
“Focus your range on where the market is going, not where it has been. Iced beverages, indulgent flavours, social-led trends, matcha, no- and low-alcohol and functional drinks are reshaping the UK market. Review your range twice a year against emerging trends and rotate seasonal heroes to keep menus fresh, relevant and commercially strong.”
To discuss range optimisation or seasonal activations, wholesalers can contact the MONIN UK team at moninuk@monin.com for tailored support.
HOW CAN MONIN HELP?
THE UK’S WIDEST FLAVOUR RANGE
With more than 100 syrups and multiple product formats, MONIN enables wholesalers to meet every operator’s menu needs – from classic flavours to seasonal heroes.
INNOVATION THAT KEEPS MENUS FRESH
New 2026 launches – including Maple Pecan Pie Syrup, Hot Honey Syrup and Matcha Green Tea Concentrate – are aligned to major consumer trends such as indulgence, functional drinks and hybrid flavours.
BEST-IN-CLASS INSIGHTS
Through the MONIN Trends Reports, published twice a year, wholesalers gain access to the latest data on macro trends, coffee and cocktail consumption, flavour demand, social media influence and the growing crossover between coffee and cocktails.
MENU DEVELOPMENT, TRAINING AND POS
MONIN’s dedicated UK brand development team provide strong in-market support, working directly with wholesalers to: create drink menus; optimise seasonal offerings; support staff training; drive trade-up opportunities; deliver impactful PoS and engaging activations.
SUSTAINABILITY YOU CAN STAND BEHIND
From natural flavourings to its own yuzu and vanilla plantations, zero-liquiddischarge water management and an eco-design packaging programme, MONIN is genuinely committed to responsible production.
