Bestway launches Easter campaign to drive seasonal sales

‘Buzz About The Sweetest Deals’ set to activate across depots nationwide with 200+ high impact Spring deals and offers

Bestway Wholesale has unveiled its Easter 2026 national activation ‘Buzz About the Sweetest Deals’. The campaign will run across 60+ depots nationwide until Thursday 26 March 2026, bringing together compelling in-depot theatre, competitive Spring deals and strong digital support. Bestway plans to help more than 100,000 independent retailers drive footfall and maximise sales during one of the most critical trading periods of the year..

Building on strong engagement in 2025, with 200,000+ visitors in depot during the Easter trading period and a digital platform that generated 1 million+ website visits, Bestway is returning with a coordinated strategy designed to maximise visibility, participation and commercial impact.

Easter represents the second largest trading period for the convenience channel after Christmas. For 2026, Bestway is prioritising focused investment and measurable return, ensuring its seasonal activation delivers tangible value for both supplier partners and independent retailers.

Customers are invited to explore nearly 200 unmissable Spring offers spanning all categories. Retailers will be greeted by high-impact seasonal theatre across depots, with high-impact, branded Easter beehive installations taking centre stage. Key promotions are housed within individual branded pallets, brought together under the vibrant hive theme – driving visibility, footfall and impulse purchasing throughout the trading period.

Kenton Burchell, Group Trading Director at Bestway Wholesale, said: “Easter is a crucial trading moment for independent retailers, and at Bestway we are committed to ensuring they are fully equipped to capitalise on every sales opportunity.

“Our 2026 activation gives retailers clear, structured support during a key seasonal window with competitive pricing, compelling promotional mechanics with 50%+ POR on key lines across categories and structured sales drivers for retailers during this critical trading window.

“We are delivering a campaign that creates clear commercial advantage for both retailers and suppliers alike, reinforcing Bestway’s leadership in seasonal execution and market-leading support.”

Bestway Wholesale remains focused on helping independent retailers thrive, delivering scale, structure and standout seasonal activation at a time when it matters most.