Read your March 2026 issue – out now
Welcome to our first issue of the year, and what an issue it is. Practically bursting with the latest insight, industry developments, and advice and suggestions galore on how wholesaler businesses can tap into opportunities for growth.
In this busy issue, you can discover the latest trends and innovation affecting the tobacco, vaping and next-generation category on page 29, as well as the consumer demands and shopper missions that are shaping soft drinks sales in retail and out of home (page 23).
On page 35, you can check out how health and wellbeing has become a sales driver. From the impact of GLP-1 medication to drinks with added functionality, shoppers are looking for products to power up, so do you have the right range? Everyone knows the importance of data, and on page 40 we talk with TWC about its latest launch, which could prove critical to unlocking growth for wholesalers.
On page 43, we continue our popular series on women leaders and this time, we meet the women at Sugro.
As always, there’s a roundup of the latest events, expansions and acquisitions.
Let’s be honest, if anything sums up wholesale – reflecting constant change and endless opportunities – it’s this issue, so happy reading!
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Stephenie Shaw
Editor-in-Chief
