New FWD member: Dina Foods

As demand grows for authentic Mediterranean products, Dina Foods is now focusing on supporting the wholesale sector says Kelly Pye, Commercial Growth Manager

Dina Foods is a family-run Mediterranean food specialist combining deep heritage with modern manufacturing. As consumer demand heats up for authentic Mediterranean products, the company is now increasing its focus on the wholesale sector by investing in new production lines and added extended shelf-life packaging to boost capacity and ensure reliable supply of its award-winning baklawa, savouries and flatbreads.

Our focus is on authenticity, innovation and quality. We don’t just supply products, we partner with wholesalers to co-create ranges, tailor formats and scale supply to meet the demand of their customer base.

By partnering with Dina Foods, wholesalers gain immediate access to a fast-growing, high-demand category with authentic high-quality products to drive those all-essential repeat sales.

HOW WE WORK

As UK consumers increasingly seek premium products across the bakery, confectionery and savoury categories, this presents wholesalers with a clear opportunity to capitalise and work with Dina Foods.

By working with Dina Foods, wholesalers can maximise opportunities across foodservice, hospitality, and retail all year round, including key times of celebration. Its versatile range supports sales all year round, from flatbreads and wraps for summer and food-to-go peaks to premium baklawa, ideal for Ramadan, Eid and festive gifting.

MY ONE PIECE OF ADVICE FOR WHOLESALERS

Don’t be tempted to chase the cheapest options; by backing authenticity, you’re also backing repeat business and commercial success. We have more than 30 years’ experience that demonstrates how real craftsmanship, ingredients, heritage and continuous NPD and innovation can drive the strong business opportunities which wholesale thrives on.

We see wholesale as a major untapped channel; we have already uncovered some fantastic new business opportunities.

Those wholesalers that actively prioritise quality, either in the Dina brand or our range of Dina Foods own label, will quickly win trust and loyalty with their customer base.

Dina Foods FWD Kelly Pye new members