Sugro launches AI Accelerator

Sugro UK’s members can now access targeted AI consultancy to help them find new ways to drive sales and greater return on investment

The AI Accelerator will offer Sugro wholesale members bespoke sessions to identify how new technologies can aid business growth and provide hands-on advice to establish them into members’ existing operations.

Launched in partnership with b2b.store, the programme will be subsidised by Sugro head office to encourage AI adoption by the group’s members.

“This is a very exciting new chapter for Sugro,” said Emma Senior, Sugro Managing Director.

“In an area that is difficult to navigate, we are partnering with b2b.store who are able to provide bespoke solutions to our members. I am very much looking forward to the results and developments these workshops can provide.”

“AI technologies are only going to grow in influence in every sector in the coming years, so we wanted to make sure Sugro is at the front at that in wholesale,” added Yulia Petitt, Sugro Head of Commercial and Marketing.

“The big challenge for wholesalers is grasping what they need to know that’s relevant to them and how to put any ideas they have into action, which is where b2b.store’s wholesale industry and AI knowledge combine to make them the perfect partner.”

This development was inspired by a session b2b.store delivered independently with another Sugro member, Ramsden International, in October.

Since holding an initial cross-departmental session, solutions that were workshopped have been progressed and expected to go live in the business within the coming weeks.

“There are so many common pain points or time-consuming tasks that AI can help in wholesale businesses that we’re convinced even basic adoption will bring positive results,” said Rob Mannion, CEO, b2b.store.

“The benefits of taking a long-term AI mindset to ways of working in any business will see employees achieve more in their jobs and businesses reap the rewards, and the sooner business leaders act, the sooner they’ll benefit.”

AI b2b.store Emma Senior Rob Mannion Sugro UK Yulia Petitt