Caterforce expands Premium Collection
Caterforce has introduced five new products to its Chefs’ Selections Premium Collection in order to meet growing demand
As Worldpanel predicts that premium own brands will hit an all-time high of £1bn in sales through the grocery channel in December, demand also continues to rise in the foodservice and out-of-home sector as professional kitchens look for menu inspiration.
In response to this, Caterforce brings even more variety, quality and value for caterers. The launch reflects Caterforce’s ongoing commitment to supporting its catering customers and end users with innovative, versatile solutions across all menu types.
The new additions to the range are:
- Seabass fillets – offering chefs a versatile and premium option for seafood dishes.
- Extra-large cold water prawns – ideal for salads, starters and centre-of-plate dishes.
- Tomato ketchup – classic condiment, ideal to complement a wide range of dishes.
- Mirrored chocolate torte – created to meet modern dietary needs without compromising on indulgence (gluten-free and vegan).
- Six-layer chocolate fudge cake – perfect for sharing occasions and dessert menus.
The expansion to the Caterforce Premium Collection comes as the buying group announced that it has removed more than 15 tonnes of salt from its range by reformulating many of its most popular products.
The group has also been reformulating products to remove palm oil to support responsible sourcing across the range.
“By expanding our Chefs’ Selections Premium Collection with these five fantastic products, we’re providing caterers with more options to inspire their menus and meet customer demand,” said Rebecca Woollam, own brand marketing manager at Caterforce.
“These additions reflect our continuing commitment to supporting the foodservice sector with high quality, great-tasting products. By offering such a strong own brand range, we’re supporting our wholesale members to build loyalty, trust and confidence and further strengthen their customer relationships, proving that quality and value can go hand in hand.”
Caterforce own brand Rebecca Woollam
