Turn up the heat on refreshment

ADVERTORIAL

Whether it’s Gen Z seeking flavour-packed fun, or busy commuters looking for a quick reset, Mentos and Smint know a thing or two about refreshment

Mentos Gum, sugar-free and voted Unbeaten on Taste & Flavour by consumers,[1] and Smint, the UK’s number one sugar-free mint, are set to ensure sales success this summer by revitalising shelves with formats and flavours to refresh the everyday – both physically and emotionally.

Consumers look for ‘little lifts’, affordable treats to boost moods and daily routines [2] – a trend that helps retailers stay close to impulse buys. Smint’s refreshing range offers great value, with up to 150 moments of freshness in handy tin and bottle formats, whereas Mentos Pure Fresh Gum Duo Packs promise two rolls of gum for just £1.

Refreshment at impressive value, these SKUs are perfect for displaying till-side, encouraging shoppers to take a pocket-sized burst of freshness on the go with them.

Refreshment doesn’t stop there – Mentos Gum and Smint deliver on delicious taste and vibrant flavour every time. Mentos Pure Fresh Gum brings flavour-packed freshness in five variants: Freshmint, Spearmint and Bubblefresh, plus bestselling and highly seasonal Tropical and Cherry – significant contributors to Mentos Gum’s brand value of £13.9m [3] and growth by +3% in value sales.[3] Now available in a 50-piece, recyclable paperboard bottle, the 30 million Brits who chew gum can be assured that choosing Mentos Pure Fresh Gum means choosing flavour, sustainability and value.

Smint’s suite of ever-popular flavours includes Peppermint, Spearmint and Strawberry; driving choice, keeping consumers feeling fresher for longer and building on the brand’s current value of £18.2m.[3]

With both brands offering HFSS-compliant and sugar-free SKUs, Mentos and Smint’s ranges provide inclusive, flavourful refreshment without the sugar hit – even more reason to reset and say ‘Yes to Fresh’!

Mentos and Smint have been spreading the freshness with a combined £2 million OOH advertising investment this season.

Set to reach 65% of the UK, the campaign will drive both visibility and retailer sales by keeping the need to refresh and recharge front of mind.

(Sources: [1] 2023 taste tests vs Wrigley’s Extra & Wrigley’s Refreshers Fruit product; [2] Bulbshare | The Gen Z Shopping Report: Authentic perspectives for the future of the grocery aisle | June 202; [3] Circana, All Outlets, 52 w/e 17.05.25)