Prime demand hots up on wholesale tour
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On one of the hottest days of the year, Wholesale News paid a visit to Parfetts’ Birmingham depot to catch up with Prime as it continued its tour of UK wholesale
The hit hydration brand, founded by KSI and Logan Paul, was touring depots the length and breadth of the country to share its new core range with retailers. With no caffeine, no sugar, all natural ingredients and added electrolytes and B vitamins, the range is also HFSS compliant.
The range reflects the three most consumed flavours in the hydration category – berry, orange and tropical – to ensure the brand is offering exactly what consumers are looking for, plus regular limited edition NPD to drive excitement.
“The new core range – Prime Ice Hydration Blue Chill, Red Chill and Orange – is flying off the shelves,” said Jake Baxter, National Account Manager, Congo Brands. “During the wholesale tour, we were struggling to keep up with demand, which is fantastic!”
Combining in-your-face flavour with hydration, Prime is the ultimate thirst quencher and offers retailers a point of difference over their competition and drives excitement in store.
Watch our video of the day spent with Prime at Parfetts Birmingham here:
