Bidfood launches its biggest-ever Christmas deals

Bidfood aims to make Christmas 2025 even more rewarding for its customers with festive offers, early-bird discounts, and its biggest Safari Rewards giveaway to date

Designed to help operators maximise margins and stay ahead during the busy holiday period, this year’s campaign combines substantial early-order incentives, an extensive seasonal product range, and the biggest Safari Rewards prize draw ever held.

Customers placing their Christmas pre-orders before 24th October 2025 will benefit from an exclusive 10% discount on nearly 100 selected festive lines. Additionally, those who order a minimum of six different products and at least 15 cases from the qualifying range will receive a £50 promo code to use on future purchases.

In addition to the early-order incentives, Bidfood will be launching over 300 Christmas deals throughout November and December, offering exceptional value across its full seasonal portfolio.

The promotional push is designed to support operators in delivering festive menus that are both commercially and creatively compelling.

To add extra excitement to the season, Bidfood’s customer loyalty programme, Safari Rewards, is rolling out its largest-ever prize draw giveaway. A total of 6 million Safari Points will be awarded, with 1 million points given to a single winner in each of six prize draws held across November and December. To qualify, customers simply need to purchase any product from the Christmas Deals range during a qualifying period. All eligible free-trade Safari Rewards account holders will be automatically entered into the draw—one entry per account per draw, with the opportunity to qualify for all six. Customers must have an activated Safari Rewards account and be part of the eligible free-trade group to participate.

Katie Sillars, head of commercial growth initiatives at Bidfood, said: “At Bidfood we know the pressures our customers face during the busy festive season and understand that margins are tight, and time is critical. That’s why, this year, we’re giving customers the chance to secure 10% savings right now, lock in their stock early, and get rewarded like never before.

“We are delighted to be able to provide some truly fantastic offers from right across the range, helping chefs and operators win this Christmas!”

Bidfood Christmas Katie Sillars promotions