Filshill appoints new regional development manager

Glasgow-based wholesaler JW Filshill has appointed Hazel Lee as regional development manager for Fife and the east coast

Lee joins the business after three years with Coca-Cola Europacific Partners (CCEP) and will report to Elaine Feeney, Filshill’s sales manager for the east and north of Scotland territories, including the islands.

Craig Brown, Filshill’s chief sales and marketing officer, commented: “Hazel’s experience with CCEP means she was already familiar with the Filshill business and our company ethos so she can hit the ground running as a member of Elaine’s team, covering Fife, Dundee, Angus and parts of Edinburgh.

“Her enthusiasm and the fact that her own personal values align very much with our own makes her ideally placed to engage well with our customers and her colleagues, as we strive to recruit new customers to the KeyStore brand and increase their profitability while enabling them to retain retailer flexibility.

Lee, who joins Filshill in its 150th anniversary year, said: “At CCEP, I was aware of Filshill’s reputation as a long-established, independent, family-owned business that operates outwith the confines of a big corporate environment yet maintains a high profile within the UK wholesale sector.

“It’s an exciting opportunity for me and the family aspect of the business is really important … I’ve been out and about meeting customers in my territory and I’m looking forward to meeting many more in the coming weeks as well as sharing with prospective customers the benefits of joining the Filshill family and growing their business with KeyStore.”

appointment CCEP Craig Brown Elaine Feeney JW Filshill KeyStore