New FWD member: Lacka Foods
Bestseller brands will fuel sales: Lacka Foods MD Tony Holmes explains why protein is a trend with staying power and how wholesalers can jump on board
Tell us about you…
UFIT was born in 2014 with the vision to transform the way we snack on the go, bringing protein to the masses with a range of tasty, convenient and healthy flavoured high-protein milkshake drinks.
UFIT is the UK’s number-one high-protein ready-to-drink brand, with a market share of 30% 1 and can be found in major UK supermarkets, forecourts, health stores and in convenience.
We also have the highest levels of customer loyalty across all branded and own-label ranges.
UFIT offers a delicious range of high-protein milkshakes and snacks. Providing 25g protein in a 330ml shake and 50g protein in a 500ml shake, we deliver market-leading nutrition with market-leading taste. Fat free with no added sugar, HFSScompliant, low in calories and with added vitamins, UFIT helps you fuel your best.
So what’s new?
We just launched a new £1.79 PMP in four flavours: Strawberry, Chocolate, Salted Caramel and White Chocolate, and this was driven by wholesaler feedback asking for single PMPs and smaller case sizes at a competitive price point.
This feedback led to our biggest success so far, which saw UFIT rolling out across all Parfetts depots and more than 1,200 Go Local stores.
Why stock UFIT?
UFIT 25g White Chocolate 330ml is the UK’s top-selling RTD protein drink, followed by 25g Strawberry. UFIT has more SKUs in the UK top 10 than any other brand. In fact, UFIT 25g is the UK number-one everyday protein drink brand with a category share of 18%, while UFIT 50g is the number-one performance protein drink brand in the UK with a market share of 94%.
Our one piece of advice…
The protein category continues to experience high demand, fuelled by consumers seeking convenient ways to meet their protein needs and maintain a well-balanced diet. Wholesalers and their customers can benefit by tapping into this trend and stocking top-selling SKUs that are easy to merchandise and meet consumer demand.
Find out more at lackafoods.com
(Source: 1 Nielsen: Total Coverage RTD Protein Drinks 52 w/e 02.11.24)
Lacka Foods new members protein Tony Holmes UFIT