Ordertools: Your partner for the future
ADVERTORIAL
Built specifically to support wholesale businesses, Ordertools helps to improve efficiency and enhance the customer experience, so we asked Foodservice Online to explain a little more…
CAN YOU TELL US MORE ABOUT ORDERTOOLS?
Ordertools is a first-party ecommerce platform created by Foodservice Online to address the specific challenges faced by foodservice and retail wholesalers. It combines responsive websites, native mobile apps, extensive ERP integration and a range of practical features to help businesses improve efficiency and enhance the purchasing experience for their customers.
DESIGNED FOR YOU
Ordertools supports both your customers and your internal teams. For catering buyers, it offers self-service features to make ordering quicker and easier and for businesses, it empowers field sales teams to onboard new customers and strengthen connections.
Telesales teams can leverage its capabilities for effective phone support, while marketing teams can create targeted campaigns that boost supplier revenue and drive growth.
DO YOU ALREADY WORK WITH WHOLESALERS?
Yes, we really understand the sector, and Ordertools is trusted by leading wholesalers such as Woods Foodservice, Turner Price, Savona Foodservice, WestCountry Foodservice, Dunsters Farm, Total Foodservice, Turner & Wrights and Automatic Retailing. We already have five more wholesalers joining in the first half of 2025, which reflects Ordertools’ growing reputation as the go-to ecommerce solution for large wholesalers.
“Ordertools has taken our service to the next level,” says Jenny Squires, Ecommerce Manager, Savona Foodservice. “The additional features it offers will make our customers’ lives easier and the data we now have access to will help multiple departments.”
Rachel Leonard, Marketing Manager, Total Foodservice, agrees: “Ordertools is a fantastic addition for Total Foodservice. It’s quick and simple to use, making order capture seamless for us and our customers, who have given us great feedback.”
However, our focus goes beyond delivering technology. We work with clients to help their businesses grow and adapt to new challenges.
We believe ecommerce is the most important, fastest growing and biggest opportunity sales channel, and wholesalers require the right strategy to make the most out of this incredible opportunity.
BUILT FOR WHOLESALE
Ordertools is built for wholesalers. Customers can use a responsive web storefront to browse and buy on any device, while mobile apps provide the flexibility to access services instantly from the home screen of their iOS and Android devices.
ERP integration connects the platform with your existing systems, automating manual tasks and ensuring data accuracy, while Akeneo PIM simplifies catalogue management, ensuring product information is consistent across all channels. Hosting and maintenance are fully managed, so businesses don’t have to worry about their technical requirements. Integrations with Erudus, Brandbank and OpenAI allow businesses to enhance product data and give customers the detailed information they need to make decisions.
AI-powered search and merchandising make it easier for customers to find products, while chat and messaging tools provide quick and efficient ways to communicate. Notifications and alerts keep customers updated on everything from orders and promotions to order cutoffs, while event tracking and CDP integration provide valuable insights to help businesses fine-tune their strategies.
Ordertools also supports content and marketing needs with brochure websites, dedicated landing pages and blogs, helping businesses build their online presence and reputation. Expert technical support ensures the platform remains reliable and secure.
> Visit ordertools.com to find out more and to book a demo.
ecommerce ERP Foodservice Online Jenny Squires Ordertools Rachel Leonard Savona Foodservice Total Foodservice Solutions