Wrigley has introduced three new products to its range, Airwaves Black Mint, Extra Mints Cool Breeze and Hubba Bubba Triple Treat Bubble Tape.
Airwaves Black Mint is sugar free with a menthol, aniseed and mint flavour. Available in a 10-pellet format it has an RRP of 35p. It will replace Airwaves Blackcurrant and Vitamin C.
Extra Mints Cool Breeze follows on from the Extra Cool Breeze Gum and provides a mint flavoured sweet. Available in a 20-piece box with an RRP of 42p and in a three pack multi-pack format, it will replace Extra Mints Spearmint.
Hubba Bubba Triple Treat Bubble Tape combines the flavours of strawberry, blueberry and watermelon. Available in a sparkly clam case with an RRP of 85p, it will replace Hubba Bubba Cheeky Black Cherry Bubble Tape.
Alex MacHutchon, communications manager at Wrigley, commented: “With 36% of Wrigley sales coming from products less than five years old we continue to innovate in the confectionery category.”
Contact: 01752 752094