Wrigley re-launches Orbit range and introduces new Extra Ice

The Wrigley Company has announced a re-launch of the Orbit range and the arrival of two new additions that will be available in January.

To celebrate its 30th birthday next year Orbit has had a brand makeover with the introduction of Orbit Complete. It contains Xylitol which, says Wrigley, is proven to reduce plaque. The new range is available in peppermint, spearmint and strong mint in packs of 14 with an RRP of 59p. Freshmint is available in packs of 10 with an RRP of 45p.

Wrigley is also introducing Extra Ice, chewing gum in a large pellet format with a liquid centre. It will be available in spearmint and peppermint in 10 pellet packs with an RRP of 49p.

Another addition is Hubba Bubba Glob, a liquid filled bubble gum in strawberry and apple flavours with an RRP of 45p.

Alexandra MacHutchon, communications manager of Wrigley, said: “We are confident that these new additions to our range will appeal to consumers, drive growth and add significant incremental sales to the category.”

Contact: 01752 752094

Get Our E-Newsletter - Wholesale News stories in your in-box, delivered weekly.
Will be used in accordance with our Privacy Policy

About The Author