Wrigley has launched its biggest ever on-pack promotion, offering consumers the chance to win one of 10,000 iPods.
The promotion runs across the entire Extra gum and Extra mints range, and will give away over 100,000 music prizes including front row gig tickets, online album vouchers and £5 music downloads.
Consumers claim their prizes by visiting the website www.closertomusic.com. Visitors to the site can also take part in a daily prize draw to win “money can’t buy” prizes, play games, enter quizzes and view music news and reviews.
“This fantastic on-pack instant giveaway promotion is running across millions of packs of Extra gum and Extra mints” commented Jo Hartop, head of communications at Wrigley. “It will undoubtedly generate excitement and increase further awareness of the Extra brand, so retailers need to ensure they are fully stocked with the whole Extra range.”
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