Wrigley launches three additions

Wrigley is launching three new produucts across its confectionery range which will all be available from September 12.

Extra Ice Mints follows the launch of Extra Ice chewing gum earlier this year. It will be available in a roll pack new to Wrigley Extra Mints with an RSP of 29p.

To build on the success of the Orbit brand, Wrigley is launching Orbit White Tabs, a new sugarfree product in tab format. With an RSP of 35p, Orbit White Tabs are mini sticks sold in packs of seven, available in a peppermint flavour.

Juicy Fruit Blulemberry is set to build on the success of the Juicy Fruit brand. Juicy Fruit Blulemberry is available in packs of 10 sugarfree pellets and delivers a fusion of lemon and blueberry flavours.

Alex MacHutchon, communications manager at Wrigley, comments: “Our commitment to innovation is clearly reflected in these exciting new products. With the selection of products now available, we are able to deliver much more choice to suit the lifestyles of UK consumers, which will in turn generate profit for retailers.”

Contact: 01752 752094

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