Wrigley launches new Starburst Smoothies

The Wrigley Company has launched a new flavour into its sugar brands portfolio.

Starburst Smoothies are available in Strawberry Banana, Blueberry, Strawberry Yoghurt and Mango Passion and contain real fruit juice.

Alexandra MacHutchon, corporate communications manager at Wrigley, said: “We are extremely excited about the new initiative we have in place for summer, especially the launch of Starburst Smoothies with their fantastic new flavour combinations. The Starburst brand has a proven track record of delivering category growth.”

Wrigley has also added a new flavour to Starburst Choozers. Apple Orange will replace the Pineapple flavour and will join Raspberry Orange and Orange Mango variants.

The Skittles packaging has had a re-design to give a greater focus for the ‘taste the rainbow’ strapline.

MacHutchon added: “All three initiatives will undoubtedly bring incremental sales and added value to the category.

Contact: 01752 752094

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