The Wrigley Company has announced the launch of Extra Ice Mints.
The mints will be available in Peppermint and Spearmint, in a tin packaging format.
The mints are designed to offer freshness and to add to the mint category and deliver incremental sales.
The launch is supported by an extensive marketing campaign that includes TV advertising, sponsorship of Hollyoaks, consumer PR, in-store promotions, POS support and sampling.
Alexandra MacHutchon, corporate communications manager at Wrigley, said: “We are extremely excited about the launch of Extra Ice Mints in a Tin. The Extra band has a proven track record of delivering category growth and we see the latest offering as a great way to capitalise on the consumer demand for premium confectionery products and ultimate freshness. We would advise retailers to stock these new mint lines to take full advantage of the additional sales.”
Contact: 01752 752094