Wrigley is asking its Starburst consumers to unwrap their playful side with the chance to win Family Fun Activity Packs.
The Starburst range has launched a spoof position as the ‘official sponsor of family playtime’, offering consumers the chance to win one of 50,000 Family Fun Packs. These contain a giant jigsaw, mini table tennis sets and classic games such as car bingo. Consumers need to visit the website and submit the code found on their packs to find out if they have won.
The individual wrappers will also have a challenge to encourage more family playtimes.
Elena Ibora, brand manager for Starburst, said: “We’re confident that the new on-pack promotion will engage families.”
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