Wrigley introduces 5 gum to UK

The Wrigley Company is launching its 5 gum in the UK.

The 5 range is designed to be innovative with high standout and longer lasting flavour delivery. It is available in Cobalt – Cooling Peppermint, Electro – Tingling Spearmint and Pulse – Crisp Tropical.

Each pack contains 12 sticks individually wrapped and has an RRP of 97p with the twin multipacks RRP of pound;1.79.

Toby Baker, marketing director at Wrigley, said: “We are extremely excited about the launch of 5, a unique brand proposition which will capitalise on the consumer demand for premium confectionery products and new taste sensations. 5 entering the UK is an example of Wrigley’s dedication to innovating and growing the category. We would advise retailers to stock the full 5 range from the beginning of June to take full advantage of the high consumer awaraness that will be delivered by the heavyweight marketing launch programme.”

Contact: 01752 752094

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