The Wrigley Company has added a new flavour variant to its Lockets range.
The range has been given a re-design and the new flavour of Cranberry Blueberry has been added. It will replace the Blackcurrent flavour and join Honey Lemon and Extra Strong.
The packaging is designed to have a fresh new look with stand-out on shelf. The details of the ingredients on-pack aims to communicate the medicated effectiveness of Lockets.
According to Wrigley, medicated confectionery is worth pound;12.7m and represents 19% of the category.
Gareth Streeter, PR manager for Wrigley, said: “We chose the new Cranberry Blueberry Lockets variant based on our in-depth consumer research so we are confident it will be a success.”
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