Wrigley aims to stop plaque build-up

Wrigley is introducing microgranules to its Extra Ice Peppermint and Spearmint in February.

The microgranules are designed to prevent plaque formation. Also available is Wrigley’s Extra Ice White which contains xylitol and sodium bicarbonate. According to Wrigley, it is scientifically proven to help remove stains and maintain teeth’s natural whiteness.

Duncan McCulloch, sales director for Wrigley, said: “As well as boasting a great taste and refreshing flavour, 2010 has seen the Extra brand broaden its market appeal from being purely a breath freshening product to offering consumers wider oral care benefits.

“We are confident that the launch of Extra Ice White, Extra Ice Peppermint and Extra Ice Spearmint will reinforce this and add value to the category through trading up consumers and attracting new chewers.”

Contact: 01752 752094

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