As the Six Nations international rugby tournament kicks off Australian wine brand Wolf Blass has announced it will continue its sponsorship as the official wine of England Rugby and the official wine supplier to the Rugby Football Union (RFU).
The sponsorship includes perimeter signage at Twickenham and the Millennium Stadium in Cardiff and match ticket holders will be able to sample and purchase the wines from a dedicated Wolf Blass bar situated at the entrance to Twickenham.
To mark the association in cash and carries there will be tailor-made case stacker units featuring rugby imagery for Wolf Blass Red and Yellow Label.
Annabel Keech, Wolf Blass brand manager, said: “Our association with rugby, and in particular with the Six Nations at Twickenham, is a great fit for the Wolf Blass brand and our target market.
“We have partnered with top sports and sporting events in Australia for many years and the Six Nations really is the best of the best of Northern Hemisphere rugby.”
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