Britvic is offering independent retailers a chance to score VIP cricket tickets everyday of the ICC Cricket World Cup through a text-to-win promotion.
The promotion will run on specially marked 24-pack cases of 500ml Pepsi, Diet Pepsi and Pepsi Max sold through all cash and carry wholesalers. Retailers will be given the chance to win one of 47 pairs of tickets to a one-day international cricket game in the UK during the summer.
The tickets include full VIP hospitality and are worth up to pound;1,000 per pair. To enter retailers need to buy a marked shrink wrap case then text a code printed on the inside of the shrink wrap to the number printed on the outside pack. One pair of tickets will be drawn every day from March 13 to April 28.
Caroline Cater, business unit controller of take home wholesale at Britvic Soft Drinks, said: “We recognise that there is a large cricket fan base among independent retailers. We are delighted to be able to pass on the benefits of this to our valued partners.”
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