Coca-Cola Enterprises is feeling the seasonal spirit with an on-pack promotion.
Running ’till the end of December, consumers have the chance to win prizes and rewards via the Coke Zone website. Consumers need to enter the code on-pack either online or via text. Prizes include: high-tech gadgets, shoes for the Christmas party, exclusive VIP tickets and money-off vouchers for leading retailers.
The promotion is running on all 500ml and two litre bottles of Coca-Cola and Diet Coke.
The ‘Holidays are Coming’ and ‘Greatest Gift’ adverts will return to TV and adverts for Schweppes will also run on TV.
According to Coca-Cola Enterprises, Schweppes was the only mixer brand to demonstrate growth in the four weeks of Christmas 2007 and is now one of the most popular adult soft drink brands in the UK.
Kenny Chisholm, trade communications manager of Coca-Cola Enterprises, said: “The sales opportunities for soft drinks in the Christmas period are significant especially as consumers trade up to well known brands such as Coca-Cola and Schweppes.”
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