Britvic Soft Drinks is investing £3.5m in its Wimbledon campaign for Robinsons this summer with a range of activity including sponsorship of Tim Henman, on-pack promotions, poster advertising and sampling at Wimbledon.
Two on-pack promotions under the ‘Love Wimbledon’ banner will run across the Robinsons range from the middle of this month.
One is designed for families and is a collector scheme for an exclusive Slazenger tennis racquet designed by Tim Henman, and the other is an instant win on packs of Robinsons High Juice and Robinsons Barley Water.
Robinsons Fruit Spring will also feature an off-pack text-and- win promotion.
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