Whiskas invests in TV ad campaign

The Whiskas advertising campaign that broke at the beginning of this month is the start of a pound;15m media spend by the brand in 2006, the company has revealed.

Trade relations manager for Masterfoods, Susie Kedwards, comments: “Understanding the importance of the cat-owner relationship is key for Whiskas. The Whiskas Expressions campaign will drive interaction and widen the brand’s appeal with current and new consumers – resulting in increased sales.”

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