Typhoo has launched Typhoo On the Go Cup for busy consumers.
Sue-Jones Smithson, customer marketing manager for Typhoo, said: “As consumer lifestyles become busier and lunch breaks get shorter, Typhoo On the Go Cup is a perfect way for caterers and outlets to drive tea sales, particularly at the point of puchase, where 75% of all purchasing decisions are made.
“Black tea is still by far the most popular blend of tea, accounting for over 80% of the market, and Typhoo On the Go Cup offers consumers the same great taste they are used to at home, without having to stop to enjoy their cuppa.”
The cup features a teabag in a double walled, premium branded paper cup, so tea drinkers can simply add hot water, milk and sugar as required.
The cup features full-colour branding and packaging allows for a clear ingredient list.
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