Twinings has launched a Fairtrade Infusions range to its Jacksons of Piccadilly brand.
The Fairtrade products Cranberry, Raspberry amp; Blueberry, Pure Peppermint and Pure Camomile will be available from February in cases of 4x20s envelope teabags.
Twinings customer marketing manager Jacqueline Chapman said: “A growing number of people are becoming more ethically aware in terms of the products they buy. This is evident from the fact that Fairtrade branded products now account for sales of around pound;1bn a year and it is one of the most recognised ethical schemes among consumers.
“Infusions is the fastest-growing tea category in the total market, in fact the range we’ve developed into Fairtrade blends should appeal to a wide number of people with peppermint, camomile and red berry blends accounting for 74% of all infusion sales. This is why they were the natural choice when it came to introducing a Jacksons infusion range.”
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