Score with Hensons Famous Salt Beef

It’s not too late to make the most of the World Cup opportunity by putting a taste of Brazil on the menu.

Wholesaler Hensons is helping customers do just that by freezing the price of its Famous Salt Beef – a traditional ingredient in Feijoada, the Brazilian national dish.

Andrew Brook, managing director, Hensons, says, “For restaurants that want to give their customers the flavour of Brazil but find the current price of Brazilian beef too high – up 25% since January – a Feijoada made with Hensons Famous Salt Beef could be a goal-scoring combination on menus. Our salt beef is made from top quality brisket and evenly cured using our own low-salt recipe, vacuum packed in 2kg joints and ready for slow cooking. It’s the top choice of chefs and restaurants like Selfridge’s Brass Rail and the famous Brick Lane deli.”

Feijoada, pronounced fay-ZHWA-da, is a dish of slow-cooked carne salgada or salted beef, pork, beans and vegetables and often served with rice, farofu, kale, sliced oranges and hot Brazilian peppers – with every Brazilian family having their own recipe.

Brook adds: “With over 3.7 million visitors expected to travel to Brazil for the 2014 Fifa World Cup, less beef has been made available for export and worldwide demand is high. As the staple mid-market beef product, the shortage of Brazilian beef has had a knock-on effect creating a general increase in the price of chilled beef. Hopefully this will be temporary and the situation will return to normal by late summer. Until then, burgers are a much better bet than steaks for restaurants that want to turn a profit. Simply add a Brazilian black bean sauce or a spicy tomato salsa – using ingredients from Hensons – for a Brazilian-themed burger.”

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