Nestlé FoodServices will host in-store sampling events over the next two months in a bid to drive growth of the Nescafé Speciality range of coffee,
New point of sale material and sampling will be supported by a direct mail campaign targeting mobile and event caterers, plus a burst of activity in the trade press.
“Advising customers on how best to extend their current coffee offering, without purchasing a separate machine, is simple,” says Katy Hilditch, beverage category lead, Nestlé FoodServices.
“As well as tasting great, the Nescafé Speciality range can offer impressive profit margins of more than Â£1 per cup. Once they’ve realised the difference this can make to their bottom line there is very little to stop them from making it a regular offering.”
Cappuccino, Latte and Mocha varieties are available in 500g compact tins or sachets.
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