Pritchitts holds competition to design favourite Viva milk drink

Pritchitts has launched a competition for children.

Children in two age categories are encouraged to design their own pack for their favourite Viva milk drink.

The nine winners will share in pound;2,000 worth of sports equipment for their schools.

Simon Muschamp, head of marketing at Pritchitts, said: “Milk has played an essential part of our diets for thousands of years, yet today we struggle to get children to appreciate the benefits of dairy food. We wanted to build on the success of last year’s activity by evolving the competition to encourage the natural creativity that all children have, while raising their awareness of the goodness in milk.”

The Viva range complies with current nutritional school guidelines and aims to offer a real alternative to sugary, carbonated drinks. It is made with real fruit juice, semi skimmed milk and 4% added sugar.

Contact: 0845 130 0307

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