Nutella packs a new opportunity

Ferrero has introduced portion controlled packs of 15g and 30g Nutella.

According to Ferrero, Nutella is Britain’s best selling sweet spread and it is now seen by families as an essential for the breakfast table, both at home or away from home.

Jason Sutherland, sales director of Ferrero, said: “Nutella is a must have for anyone looking to recreate the home-from-home experience for their guests. The launch of these new portion packs will provide the ideal opportunity to drive further trail among new or infrequent purchasers of the brand, and will open up further retail opportunities.”

Ferrero also has promotional activity aimed at 500,000 mums across the country.

Contact: 01923 690383

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