Nestlé Professional UK has announced its collaboration with Merlin Entertainment Group.
This will be in the form of Yorkie sponsorship of Stealth at Thorpe Park. Stealth propels visitors from 0-80mph in under two second to a height of 205ft. This links in with Yorkie, with the question ‘are you man enough?’ Nestlé Professional has exclusive rights in its category to promote its association with the ride.
David Field, managing director of Nestlé Professional, said: “As a business we have unique insights and experience across the leisure industry. The relationship we now enjoy with Merlin Entertainments Group further supports our successful partnership with Wembley and the O2 Arena to deliver our joint customers the best possible experience including brands such as Nescafé, Yorkie and KitKat.
“This relationship demonstrates our commitment and investment in this channel.”
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