In a promotion designed to drive uplift of Nescafé Original and Nescafé Gold Blend, Nestlé FoodServices is launching âThe Great Nescafé Â£10,000 Giveaway’.
It offers customers of delivered wholesalers the chance to win a Â£10,000 main cash prize plus 1,000 individual Â£10 cash prizes.
âThe Great Nescafé Â£10,000 Giveaway’ initiative is the largest promotion unleashed by the company to date and follows on from the successful Nescafé Original Unlock a Mini and Nescafé Gold Blend “Win a Diamond” activities earlier in 2005.
“The promotion is being supported with dedicated telesales activity, advertising in wholesaler PLOFs and bespoke marketing literature to raise awareness among customers.
Katy Hilditch, beverages category lead, Nestlé FoodServices, said: “We’re committed to working in partnership with suppliers and we believe this current promotion will be even more successful than our previous campaigns.
“They have seen Nescafé brands experience a 5.1% growth in the year to date.”
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