Nestlé FoodServices has announced an exclusive promotion across its reduced caffeine coffee range in association with Fitness First.
To help customers to fulfil a healthy life balance the latest on-tin promotion gives catering and business customers a free Fitness First gym weekend pass.
“January is a time for lifestyle evaluation and consumers are looking for a quick and easy way to achieve their New Year’s resolutions â and this represents a sales opportunity for both wholesalers and their customers. It’s just important to make sure the offering is right,” says Katy Hilditch, marketing manager, beverages.
Customers can also collect 100 Foodservice Rewards bonus points with the purchase of each specially marked tin, which can be redeemed against gym equipment, leisure breaks and many other rewards
The on-pack promotion will launch in December supported by a 48-sheet poster campaign and high profile activity within the trade media.
Reduced caffeine Nescafé Gold Blend and Nescafé Original are available in 500g catering size tins.
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