Lyons Seafoods is targeting the brined shellfish market with a new range of products.
The range will consist of Extra Large Hand Peeled Coldwater Prawns and Extra Large Crayfish Tails in pack sizes of 120g, 500g, 900g and 1,500g. The range has a 60-day shelf life and offers caterers an alternative to frozen shellfish and the brine does not contain saccharine.
Paul Murray, foodservice director of Lyons Seafoods, says: “The new brined product range will appeal across the foodservice industry with increasing numbers of health conscious consumers eating prawns and crayfish out of home, and both products benefit from being naturally low in fat and high in Omega 3 and vitamins.”
The company will be supporting the launch with trade press advertising campaign, in-store POS and sampling campaign.
Contact: 01985 224300