Kelloggs extends Portion-Paks

Kellogg’s has extended its Portion-Pak offering with the launch of Kellogg’s Special K Red Berries, Kellogg’s Crunchy Nut Clusters Honey Nut and Kellogg’s Just Right Portion-Paks.
Kellogg’s said its Special K is already enjoying success in the Portion-Pak market as the fastest growing pack and Kellogg’s Crunchy Nut is the third fastest growing – demonstrating a real consumer desire for these brands.

It added that Kellogg’s Just Right is now valued at £10m in the retail market, making it a natural choice for development into Portion-Pak for the out-of-home market.

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