Ice and a slice is now a slice of ice

Frecco has launched a new product in the form of Frecco Ice Fruit.

The product combines both the ‘ice and a slice’ elements into one product that is designed to be convenient and fresh.

Individually sealed ice segments are made from fresh fruit slices with a blend of natural mineral water and pure fruit juice all frozen into one. The slices are fresh lemon, orange or wedges of lime and the sealed-in freshness and citrus aromas are released once each segment is opened and slipped into a drink.

Paul Davis, sales and marketing director of Frecco, said: “The reception so far has been amazing. We have a very exciting time ahead of us.”

Contact: 0845 003 0100

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