Heinz Foodservice is offering 25,000 caterers a free trial of its condensed soup range to encourage its use on menu.
According to Heinz, soup is easy to prepare, provides customers with a healthy light option and Heinz soup offers a brand name on the menu. Heinz has re-vamped its condensed soup recipes by lowering salt levels and removing ingredients linked to allergies such as MSG and celery spice.
The promotion is running from November and the first 25,000 callers will receive a free 860g can of soup and information leaflet.
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