Heinz Foodservice is driving sales of glass bottles of its Tomato Ketchup and HP Brown Sauce with its Table Top Community promotion.
Outlets which already stock Heinz Tomato Ketchup 342g and HP Brown Sauce 255g glass bottles or commit to stocking them both are being offered a free merchandising kit comprising chrome table top holders for the bottles, napkins, placemats and coasters.
According to Heinz Foodservice, research shows that one in four outlets has experienced an increase in food sales since making the change to the bottles.
Claire Vaughan, senior brand manager of Heinz Foodservice sauce range, said: “We know that these two iconic brands are the preferred condiment offering when eating out of home, so it makes sense to create a bespoke promotion for our customers.
“When customers sign up to the community they will receive extra benefits, support and direct communication from Heinz.”
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