Heinz Foodservice is offering caterers the chance to win pound;10,000.
Cases of the Heinz sachet range will have a scratchcard inside, which will have a unique code. Caterers need to buy one of this range and then text to see if they have won.
There are more than 8,500 cash prizes to be won with cases of Heinz Tomato Ketchup, Heinz Mayonnaise, HP Brown Sauce, Heinz Salad Cream, Heinz Tartare, Heinz Light Mayo and HP BBQ.
Tal Drori, brand manager for Heinz Foodservice, said: “We will be supporting wholesalers throughout this promotion, to maximise end user pull through, with a range of mechanics including end user advertising in the trade press and in PLOFs and work with wholesaler sales teams.
“Displaying Heinz branded sachets in outlets helps reassure consumers during these uncertain times and, by reinforcing loved brands, there is less chance of alienating loyal customers.”
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